The partnership includes the Creative Realities Clarity CMS software, which is used to create content including promotions and dynamic video creative on store screens, along with POS integration to enhance efficiency.
Black Rifle Coffee, a coffee brand that has branched into retail coffee locations, has partnered with Creative Realities, which offers digital signage, and SaaS services, to revitalise in-store digital signage at physical Black Rifle Coffee locations, according to a press release.
The partnership includes the Creative Realities Clarity CMS software, which is used to create content including promotions and dynamic video creative on store screens, along with POS integration and automations designed to enhance efficiency.
“At Black Rifle Coffee, we take pride in our commitment to providing exceptional experiences for our customers and team members, many of whom have served in our nation’s military,” Tom Davin, co-CEO at Black Rifle Coffee, said in the release.
“Partnering with Creative Realities allows us to modernise our stores through digital integration, ensuring that our customers have a seamless and engaging experience. Our goal is to serve great coffee in a great environment, and this step will help us meet that goal.”
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
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Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
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