Boots Taps Criteo, LiveRamp’s Omnichannel Retail Media

Boots becomes the first retailer to tap LiveRamp omnichannel retail media partnership with Criteo in the UK.

LiveRamp has announced a tie up with Criteo, and Boots is onboard as a launch partner.

Uniting Boots’ Advantage Card data with online exposure and offline sales data, the collaboration aims to provide advertisers with more transparent attribution across the retailer’s digital and physical retail environments for improved ROAS.

Ollie Shayer, Omni-Media Director, Boots UK and Boots Media Group, said, “I am proud Boots is at the forefront of this groundbreaking collaboration with two of our key retail media partners. As omnichannel behaviour among consumers accelerates, we now possess unparalleled insights into our customers’ shopping journeys.”

“This powerful partnership empowers our brand partners to fully grasp the true omnichannel impact of their on-site activities on Boots.com, driving enhanced performance and deeper consumer understanding.”

Hugh Stevens, UK Managing Director, LiveRamp, said: “Collaboration is key to the success of retail media, and we’re delighted that Boots will be the first retailer to benefit from LiveRamp’s partnership with Criteo in the UK.”

“This partnership supports brands and retailers in the next stage of growth, enabling brands using Boots Media Group to understand the true value of on-site retail media activation for offline conversions and to accelerate ad revenue for our retailer partners.”

Jill Orr, Managing Director, Enterprise, EMEA at Criteo, said, “As leaders in retail media activation and data collaboration respectively, Criteo is delighted to partner with LiveRamp to deliver more enhanced, unified data capabilities for Boots at a key moment in retail media’s evolution.”

“By expanding the routes by which Boots can monetise its first-party data, measure omnichannel impact, and enhance targeting, we are unlocking new growth opportunities. And as these early results show, we anticipate its brand partners will also benefit from being placed in the direct purchase path – particularly as we head into the sales peak.”