Boxbar Tech has made a new signing as Birmingham City FC gives stadium bar a self-service makeover.
EFL League One football team Birmingham City FC has worked with Boxbar Tech to overhaul the Globe & Ball bar in its St Andrew’s stadium and give it a self-service twist.
In a LinkedIn post, Boxbar Tech said, “Alongside our partners at Levy UK, we’re thrilled to announce we have transformed the Globe & Ball bar at the St Andrew’s @ Knighthead Park stadium, delivering a structurally integrated, fully bespoke and permanent in-built self-service bar wall.”
It added, “Since the start of the season, the Globe & Ball has been treating Blues fans to a choice of self-serve draft beer and cider including Cruzcampo, Birra Moretti, Beavertown Neck Oil and Strongbow Dark Fruits, pouring from: a fully branded installation; with six in-built Boxbar terminals; and 12 serving taps”
“With each terminal able to serve two pints end-to-end in under 30 seconds, fans have welcomed the new experience with open arms. So much so that additional terminals have now been introduced to a second location in the stadium to keep up with demand.”
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