BrightEdge Unveils Insights on AI-powered Search Engines

BrightEdge Unveils Insights on AI-powered Search Engines

According to BrightEdge’s data, an estimated 84% of queries on Google Search will be boosted by generative AI.

BrightEdge, an organic search, content and digital marketing automation company, released new data that highlights how significantly Google’s AI-enabled Search Generative Experience (SGE) will impact companies and their bottom line. According to the data, an estimated 84% of queries on Google Search will be boosted by generative AI. The data also shows that healthcare, e-commerce and B2B technology industries will be impacted the most significantly.

Jim Yu, Founder and Executive Chairman of BrightEdge, said, “For nearly two decades, BrightEdge has been providing high-performing marketers with powerful technology solutions and innovations that evolve their businesses and digital strategies. Google’s AI-powered SGE is the biggest technological shift that our industry has seen to-date. This moment in time marks an earth-shattering inflexion point for the marketing industry in particular, which has relied on organic search strategies to reach customers and sell products since the invention of digital marketing. Understanding how a brand is exposed to SGE is not just a matter of curiosity for marketers—it’s one of survival.”

Albert Gouyet, VP of Operations at BrightEdge, said, “Think about the pervasiveness of Google Search; it’s the gateway to the Internet. Imagine how often you use it—when you buy a new pair of running shoes, choose what movie to see over the weekend, decide where to take your family for spring break, or pick a restaurant for dinner. Almost every decision a consumer makes online will be influenced by the new search experience. As Google’s latest launch catapults us from query-driven search to conversation-driven, AI-enabled search, the data clearly shows that businesses need to prepare themselves for a Search revolution.”

The business world is on the brink of a massive tectonic shift—powered by generative AI—that will completely change how brands market and sell their products. Google is expected to imminently go live with SGE, which uses AI to supercharge Search. Google will be able to analyse the context, sentiment, intent and nuances of each individual search, and in response, assert an opinion, telling users what to consider and care about.