Burberry Acquires Harrods

Burberry’s takeover of Harrods, invites customers to immerse themselves in this world of modern British luxury.

Fashion house Burberry has covered luxury department store Harrods in its signature ‘knight blue’ as part of a month-long takeover in which it will pay tribute to its heritage as an outdoor clothing brand. The activation follows on from Burberry’s controversial takeover of Bond Street station in September which caused widespread commuter chaos as when the station was renamed ‘Burberry Street’.

Visitors to the historic department store, which is this year celebrating its 175th anniversary will be able to see how its iconic green awning has been replaced with peeled-back tent canopies in Burberry’s signature check, as well as all-new ‘knight blue’ uniforms for its staff.

Burberry chief creative officer, Daniel Lee said, “We are excited to be collaborating with one of the world’s most celebrated luxury department stores. Bringing together two iconic British brands by designing a capsule collection with product exclusive to Harrods and creating an experience in store. The partnership is inspired by our heritage of exploration.”

Burberry CEO, Jonathan Akeroyd said, “Burberry’s takeover of the world’s most recognisable department store, Harrods, brings together two icons of British luxury in a celebration of exploration and the outdoors. Daniel has a created a uniquely Burberry experience exclusively at Harrods that embraces our very British spirit of fun and adventure. We are excited to invite customers to immerse themselves in this world of modern British luxury.”