Available online via Burberry.com and in select stores, customers can use their mobile phone camera to view the scarf styled on themselves in real-time.
Burberry has announced a new immersive AR experience. This festive season, it is launching its first virtual scarf try on offering.
In a LinkedIn post, Seema Kukadia, Digital Innovation Manager at Burberry, said, “Using the latest in web 3D and augmented reality technology, our new immersive experience encourages customers to virtually explore Burberry’s iconic scarves and visualise how the brand’s best known accessory will look.”
Available online via Burberry.com and in select stores, customers can use their mobile phone camera to view the scarf styled on themselves in real-time.
The experience has been developed in partnership with WANNA, a provider of AR and 3D experiences for luxury brands.
Kukadia added, “It builds on our rich legacy of digital innovation, from being the first luxury brand to live stream a runway show to recent activations including the development of an in-game world and capsule collection with Minecraft.”
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