Button’s suite of commerce optimisation solutions now includes an AI-powered tool that identifies the best path to purchase for publishers’ traffic sent to retailers.
Button, an AI powered commerce optimisation platform, announced Button for Publishers, which enables publishers to maximise revenue from their commerce partnerships.
Becca Maier, VP of Commerce at Buzzfeed, said, “Button helped us optimise mobile commerce traffic which has led to growth in revenue and improved customer experiences. Notably, the Button team have been wonderful partners to work with on this. Implementation work like this has a tendency to be slow moving and complicated, but the Button team moved fast with us, helped us QA quickly and effectively, and have been overall ideal partners to work with. Button’s solution and partnership is an absolute win-win-win all around!”
Michael Jaconi, CEO and Co-Founder of Button, said, “At Button, we’re committed to supporting the internet of the future – an internet powered by commerce and commerce focused business models. Unveiling Button for Publishers is a major step in that direction as publishers are seeking ways to drive more value and more revenue from their traffic in the ever-increasing challenges of the digital landscape.”
Button’s suite of commerce optimisation solutions now provides publishers with an AI-powered tool that identifies the best path to purchase for the traffic they send to retailers.
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