Capital D Invests in Social Shopping Platform GoWish

Founded in 2015, GoWish has grown its user base to approximately ten million registered users across its platforms worldwide.

Capital D has acquired a significant stake in GoWish (also known as Ønskeskyen in Denmark), a social commerce platform.

The transaction secures GoWish both an undisclosed capital increase from Capital D as well as a partial buy-out of existing investors in the company who are reinvesting in the next chapter of its journey.

Founded in 2015, it has grown its user base to approximately ten million registered users across its platforms worldwide, and has carved a niche for itself in Scandinavia with four million plus registered users in Denmark, Norway and Sweden. It says that more than 50% of the Danish population has signed up to its app.

In March 2023,  it started its expansion campaign into new geographies, namely Norway, Sweden, the US, the UK and Germany with over two-thirds of total users now situated outside of Denmark. In the US, within a few months of launching in the market, GoWish had registered over 3.7 million users across the country.

GoWish CEO Casper Ravn-Sørensen and Co-founder Mads Dahlerup said, “We’re thrilled to welcome Capital D as a strategic investor in GoWish. We see this as the beginning of a promising partnership to empower the future of social shopping and enable a swiftly growing global audience to create wishlists, share inspiration and buy gifts or goods at the best prices online.”

“GoWish is not only in the business of making dreams come true, but also to make double gifting, unspent gift cards and returns a thing of the past. We see a huge potential for this combined value proposition and thus we believe that this is only the beginning of a global journey.”

Jean-Marc Jabre, Partner and Co-Founder at Capital D, commented, “We are very excited to be partnering with Casper and Mads who have grown GoWish into a best in class wishlist and social shopping platform with a large and rapidly expanding user base in Scandinavia and internationally. We are fully onboard with their impressive ambitions to build the platform globally.”

“The company’s innovative use of AI personalisation and community driven commerce aligns with our belief in backing the winners of the disruption economy. We plan to continue scaling whilst developing GoWish’s rich feature-set and expanding its merchant network.”