Reckon.ai powered Carrefour BuyBye interactive fridge deployed at Auderghem, Belgium hypermarket.
Carrefour Belgium has developed a new autonomous micro-store concept, Carrefour BuyBye, in association with Reckon.AI, with the aim of tapping into opportunities beyond traditional retail.
The initiative has now seen a trial of an interactive fridge section at an Auderghem hypermarket.
“We’re proud to mark a new milestone with Carrefour Belgium, bringing smart stores to one of the largest hypermarkets in Auderghem – unlocking new revenue streams with ease,” said Ana Pinto, CEO at Reckon.ai. “Trusted by Carrefour, our solution is live at HQ, franchised stores, and Publicis, with roll-outs expanding to hospitals, stations, and universities, driving growth and creating value together.”
Matthieu Ullens, Director Ecommerce, Data and Digital Transformation at Carrefour, commented, “This is the future of shopping – the interactive fridge that lets you buy and say bye in one seamless move. Developed with our amazing Innovation team, this new concept is designed to revolutionise the way our customers shop, combining convenience with cutting-edge technology.”
He added, “After successful technical tests, we’re now diving into financial viability assessments to measure its potential impact. The journey has already begun with Carrefour BuyBye units up and running at our Service Centre in Zaventem, in franchised stores, at our partner Publicis, and in other strategic locations such as hospitals, offices, and more.”
“We’re excited to see how the latest test at the Auderghem hypermarket unfolds. A huge thank you to all the teams who brought this idea to life. Your dedication is paving the way for a more innovative and effortless shopping experience. This is just the beginning as we continue to build the future for our customers.”
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