The industrial partnership covers the deployment of the latest-generation electronic shelf labels, smart rails, and AI-driven cameras to transform operational efficiency and the in-store customer experience.
Carrefour, a global food retailer, and Vusion, a global digitalisation solutions company for physical commerce, have announced the signing of a strategic partnership.
As part of its “Carrefour 2030” plan, Carrefour has chosen the Vusion platform to digitalise all of its hypermarkets and supermarkets in France by 2030.
This industrial partnership covers the deployment of the latest-generation electronic shelf labels, smart rails, and AI-driven cameras to transform operational efficiency and the in-store customer experience.
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Following a massive initial deployment in the United States with Walmart, Vusion and Carrefour are sealing a major technological alliance for Europe. In this context, Carrefour is joining the International Advisory Board of the technology platform.
Alexandre Bompard, Chairman and CEO of Carrefour, said, “Carrefour 2030 is a growth plan that relies notably on accelerating tech and AI. By partnering with Vusion, a French technological champion with global reach, we are propelling our stores into a new era.”
“The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail, serving competitiveness, quality of life at work for our employees, and customer satisfaction.”
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Thierry Gadou, Chairman and CEO of Vusion, said, “With Carrefour, we share the same vision of a modern store at the heart of tomorrow’s omnichannel commerce. We are going to make this vision a reality in the coming years.”
“Following Walmart’s decision to deploy EdgeSense across all its stores in the US, Carrefour is the first major European retailer to deploy the latest-generation Vusion platform at scale. The objective is threefold: to improve the banner’s performance and the satisfaction of both customers and employees.”
By equipping its shelves with millions of smart labels connected to the cloud, Carrefour is taking a decisive step in the digitisation of its physical assets. It follows successful pilots launched since June 2025.
The solutions deployed will combine:
- The Vusion IoT infrastructure: For real-time price updates and light-guided assistance for employees (“pick-to-light”)
- EdgeSense technology: Bluetooth-connected rails allowing automatic product geolocation to optimise ecommerce order preparation and shelf restocking
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- Captana Artificial Intelligence: Micro-cameras continuously analyse shelves to automatically detect out-of-stocks, price discrepancies, and planogram errors
For Carrefour, this alliance directly serves the financial and operational objectives of the 2030 plan:
- Productivity: Automation of low value-added tasks to redeploy teams towards customer service, equipping them with smart data and AI-driven tools to guide priority actions and improve compliance
- Customer Experience: Time savings, personalised services, and real-time interaction for a smoother shopping journey
- Sales: Reduction of out-of-stocks to maximise product availability
- Ecommerce: Performance improvement thanks to geolocation
- Retail Media: Creation of a new digital communication channel directly on the shelf and monetisation of data
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