Central, Lincolnshire, and Midcounties Co-op Tap SymphonyAI

UK-Co-ops-Transform-Retail-With-SymphonyAI’s-AI-Powered-Connected-Retail-Platform

With SymphonyAI’s Connected Retail platform, the co-ops benefit from localised assortments, smarter shelf Execution, and operational Efficiency.

SymphonyAI has announced that Central Co-op, Lincolnshire Co-op, and Midcounties Co-op have deployed its Connected Retail platform to modernise operations, localise assortments, and enhance the member experience across more than 700 stores serving over 1.3 million shoppers.

Amid rising operating costs, shifting consumer demand, and the need for hyper-local precision, the co-ops are using generative and predictive AI to make faster, more informed decisions. 

SymphonyAI’s platform delivers real-time intelligence across inventory management, shelf execution, and supply chain operations — driving efficiency, reducing waste, and creating more relevant store experiences.

“With SymphonyAI’s range and space planning, we can quickly adjust our assortments to meet changing member-shopper preferences while automating labour-intensive tasks to allow our teams to focus on delivering exceptional service,” said Jacob Isherwood, CIO, Midcounties Co-op.

“Our priority is to keep shelves stocked with the right products, reduce waste, and minimise overhead costs. With SymphonyAI’s platform, we’re able to enhance our operational efficiency and meet the evolving needs of our shoppers,” said Steve Leach, COO, Lincolnshire Co-op.

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“As a member-owned business, our shoppers’ needs and preferences take top priority. With SymphonyAI’s connected retail platform, we have seamlessly integrated operations, ensuring shoppers are presented with the optimum range and high on-shelf availability,” said Selina Butterfield-Mashoofi, Chief Finance and Technology Officer, Central Co-operative.

With SymphonyAI’s Connected Retail platform, the co-ops benefit from:

  • Localised Assortments tailored to community needs, reducing waste and driving loyalty.
  • Smarter Shelf Execution with store-specific planograms and optimised space allocation.
  • Operational Efficiency from predictive analytics and automated workflows that deliver value in weeks, not months.

“The UK is a strategic growth market for us, and AI — especially generative AI — is at the heart of how we’re helping retailers unlock new value,” said Manish Choudhary, President, Symphony Retail CPG. 

“Our platform empowers real-time, intelligent decision-making that goes far beyond automation. It transforms complexity into opportunity — with measurable results for both retailers and shoppers.”

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