Circles is leveraging OpenAI’s technology to build an AI-native platform that powers an app delivering context-aware, personalised experiences across connectivity, shopping, travel, gaming, wellness, and more.
Circles, a telco technology company, and OpenAI have announced a strategic global collaboration to build a fully AI-native telco platform. The platform aims to establish new standards for the telecom industry and enable operators to deliver enhanced technology-driven services in the AI-first era.
Telcos worldwide are struggling with declining customer NPS, retention, and profitability. In collaboration with OpenAI, Circles is building a fully AI-native SaaS platform that drives intelligence, productivity and profitability across research, operations, customer support and CRM for global operators.
The AI-native platform will launch in Singapore first, powering Circles.Life’s app, and will expand to Circles’ telco partners globally. This multi-year collaboration gives Circles access to OpenAI’s early-stage models and research programmes, positioning the company at the forefront of creating new AI benchmarks for telcos.
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Circles will combine its consumer understanding and operator expertise with OpenAI’s models to showcase the potential for AI in text, voice, image, and vision.
Awais Mailk, Global Chief Growth Officer of Circles, said, “At Circles, our mission is to continuously push the boundaries of what a telco experience should be and bring innovation from Singapore to the world.”
“OpenAI is a global pioneer in AI, and we are thrilled to collaborate with them to launch this AI-native platform to our telco partners globally. This collaboration will deliver a paradigm shift in not just user experience, but also operator efficiency, which will further enhance value to the users.”
Consumers nowadays are demanding more value, responsiveness, and personalisation in their digital lifestyles. Telco services also need to evolve to meet the changing needs of consumers.
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By leveraging OpenAI’s technology, Circles aims to enhance consumers’ digital experiences. The platform will support an AI-driven application that understands context, adapts to user preferences, and provides personalised experiences across areas such as connectivity, shopping, travel, gaming, and wellness.
Gaurav Tandon, VP of Product & AI Innovation of Circles, said, “We’re excited to integrate OpenAI’s cutting-edge AI research with our proprietary data intelligence engine to reimagine digital connectivity from the ground up.”
“We are at the cusp of a unique technological shift that will create the next generation of telcos, which consumers love, will thrive, and endure for several decades.”
Oliver Jay, Managing Director for International at OpenAI, said, “Circles has consistently demonstrated leadership in digital transformation within the telco industry. With OpenAI’s technology, Circles will be setting new standards for how AI can enhance consumers’ interactions with critical telco services.”
“We look forward to working with Circles to raise the bar for CX and drive operator efficiency globally.”
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