The advertising campaign brings Cohere Beauty’s unique custom development and manufacturing capabilities expertise to life.
Cohere Beauty, a premier full-service partner bringing prestige beauty and personal care brands to life through formula incubation and manufacturing, launched its inaugural advertising campaign alongside creative marketing agency Simon/Myers.
Christine Staples, CEO, Cohere Beauty, said, “This new advertising campaign perfectly reflects the Cohere Beauty difference in helping emerging beauty brands reach their full potential in an ever-changing market. Cohere Beauty operates at the scale of a major player with the personalised client service of a family-owned company dedicated to understanding each customer’s brand promise, delivering top-quality products, and reducing time to market.”
Lawson Soward, Group Creative Director, Simon/Myers, said, “This campaign is the rarest of coming-out parties — an emerging brand ready to illuminate the ever-evolving beauty industry with its brilliance. We can’t wait to see Cohere Beauty take centre stage.”
The advertising campaign, aimed at growing prestige beauty care brands, makes a striking impression with a powerfully evocative campaign rollout that brings Cohere Beauty’s unique custom development and manufacturing capabilities expertise to life and also highlights the CDMO’s concierge-level service.
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