Company Shop Taps Pricer for ESLs

Company Shop deploys Pricer in-store solution based on ESLs across its UK store estate of supermarkets.

Surplus supermarket, Company Shop, has partnered with Pricer to roll-out the firm’s in-store solution based on electronic shelf labels (ESLs) across its entire UK store estate.  

Company Shop sells discounted surplus from over 800 brands, retailers and manufacturers to its members who meet specific criteria. Each year, it redistributes over 100 million items across multiple categories and prevents 122,000 tonnes of CO2 annually. 

Its assortment of shorter shelf-life goods changes rapidly, often multiple times daily, requiring frequent updates to product information at the shelf-edge. Additionally, its commitment to offering its members the best value meant store colleagues were conducting several manual pricing changes throughout the day.  

This required significant labour hours, and the installation of Pricer’s in-store solution for communication and digitalisation will create operational efficiencies, enabling store colleagues’ time to be used elsewhere. 

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Partnering with Pricer, Company Shop has ushered in dynamic pricing and markdown capabilities. The centrally controlled ESLs deliver automated real-time pricing updates direct to the shelf-edge throughout the day.

Gemma Edlin, Head of Retail at Company Shop, commented, “Introducing Pricer’s ESLs has been a game-changer – not just for our store colleagues, who have seen labour productivity boosted and their time freed to focus on delivering customer service, but especially for our members.”

“Our vision is to create a world where no surplus products go to waste, so with real-time and to-the-second accurate pricing via the ESLs, our members know they’ll always be getting the very best price on offer, meaning more sell-through and less waste.” 

Peter Ward, UK Country Manager at Pricer, said, “Company Shop has found a smart way to reduce food waste, which supports the FMCG sector and key workers by providing access to good food that would have otherwise been wasted, while also helping to reduce the impact of waste on the environment.”

“And this means it really is delivering a win-win for both people and planet.  With dynamic pricing capabilities, our ESLs mean more Company Shop members can access the best prices available, while store colleagues can control pricing efficiently while also focusing on those service delivery tasks that drive up customer experience and satisfaction.” 

Now live in Company Shop’s St Helens and Long Eaton stores, Pricer will complete the roll-out of its ESLs across all 13 locations by the end of March, partnering with Renovotec for this project.

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