The combination of Shopify’s commerce platform and Contentsquare’s granular behavioural insights gives businesses an end-to-end view of the customer experience—from first interaction through post-purchase.
Contentsquare, a company in AI-first digital analytics, has announced a new partnership with Shopify, the global commerce platform, to deliver complete CX visibility across the entire ecommerce journey—from first click to checkout.
The combination of Shopify’s commerce platform and Contentsquare’s granular behavioural insights gives businesses an end-to-end view of the customer experience—from first interaction through post-purchase.
Teams across ecommerce, product, and marketing can now pinpoint what drives conversions, what slows customers down, and where to prioritise optimisation for maximum impact.
Shopify gives brands the foundation to grow, and Contentsquare shows them how to make every customer interaction count,” said Jean-Christophe Pitié, Chief Marketing and Partner Officer at Contentsquare.
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“With this partnership, teams finally get full visibility into the moments that drive revenue — and the ones that create friction — so they can fix issues faster and deliver the kind of shopping experience customers actually come back for.”
With Contentsquare and Shopify Plus, Enterprise brands can now:
- See entire journeys: Visualise how shoppers browse, search, and move across product and category experiences.
- Find root causes: Use AI to detect obstacles across the journey and quantify their impact on revenue.
- Increase product performance: Understand how placement, merchandising, and cross-sell strategies affect engagement and sales.
- Strengthen A/B testing: Identify the highest-value experiments to run and uncover why a version wins.
- Boost loyalty: Fine-tune engagement strategies to improve retention and repeat purchasing.
Easy installation and automatic data capture
The new Contentsquare Shopify Partner app enables data collection and visualisation in just a few clicks—no tagging plans, engineering work, or custom pixel workarounds required.
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This enables the full Contentsquare experience across the entire checkout flow, including;
- Session Replay – lets teams watch key customer sessions to see exactly where shoppers struggle or drop off in the checkout flow
- Heatmaps – show which parts of a page customers engage with (or ignore), helping teams optimise layout, content and calls to action
- Zoning – automatically breaks each page into individual elements so teams can measure performance at a granular level and spot what drives clicks or hesitation
- Performance, error, and frustration signals – surface technical issues and friction impacting revenue, from slow-loading steps to broken elements
- AI-powered insights and recommendations – flags the opportunities to improve the shopping experience and tells teams exactly where to focus to drive conversion and reduce drop-off
Brands also benefit from all Contentsquare experience analytics features across the rest of their storefront, including experience monitoring, user lifecycle analysis, and voice-of-customer capabilities.
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