By combining interactive gaming, Currys and its partners aim to improve in-store CX while raising awareness about the need for scam detection tools.
Currys has teamed up with McAfee and MyPlayer to roll-out a new QR gamification experience in stores, helping customers put their AI spotting skills to the test.
Naveen Sarvananthan, CI Technology Support Manager at Currys, said, “Can you tell if it’s AI… or not? It’s a fun, fast, interactive way to show how convincing AI-generated content can be and why tools like McAfee Scam Detector are more important than ever. A big shoutout to MyPlayer for helping us bring this idea to life.”
“The experience is live in-store now – go scan the code (or click the link in my post), play the game, and see if you can really tell what’s real,” added Naveen.
The move comes as AI-generated media becomes increasingly realistic, raising concerns about misinformation and scams. By combining interactive gaming with education, Currys and its partners aim to improve in-store CX while raising awareness about the need for advanced scam detection tools.
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