Cutler and Gross plans to launch a loyalty programme offering exclusive rewards, such as experiential rewards and exclusive offers for the most loyal customers.
Voyado has announced a partnership with Cutler and Gross, a British luxury eyewear brand, to improve its omnichannel customer engagement and support its growth plans.
Max Etheridge, Director of Sales UK and Ireland at Voyado, commented: “We’re thrilled to partner with Cutler and Gross, a brand synonymous with British style and craftsmanship. This collaboration marks the beginning of an exciting journey, where our expertise in retail technology will perfectly support the brand’s vision for growth, and together, we’ll create a tailored customer journey that reflects their premium messaging.”
“This new partnership, whilst strengthening our position in the luxury and premium fashion space, also showcases our growing capabilities in this market. I’ve seen a huge change in what drives customer loyalty over the last decade and now, we’re able to work closely with retailers, in any sector, to uncover what loyalty now looks like and how they can build it for their brand.”
Jack Dooley, CEO at Cutler and Gross, said, “Since 1969, Cutler and Gross has forged a reputation for its optical excellence and craftsmanship. We’re excited to build on this and grow our customer-centric approach through Voyado’s powerful tech stack.”
“We aim to combine the exceptional in-store experience with online and provide a seamless customer journey through loyalty and personalisation. The capabilities of Voyado’s technology will allow us to understand our customers further and provide a world-class experience wherever they are.”
The partnership will also enable more strategically designed loyalty incentives. As part of this, Cutler and Gross plans to launch a loyalty programme offering exclusive rewards, such as experiential rewards and exclusive offers for the most loyal customers.
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