By implementing XY Retail’s PoS and Retail OS, Damiani gains real-time visibility and centralised control across its global network, while preserving its boutique experience in every location.
Italian luxury jewellery brand Damiani has announced a partnership with XY Retail. The aim here is to unify store operations and client engagement on a single, cloud-based retail platform as it continues its international growth.
Since launching the partnership in 2024, Damiani has gone live with XY Retail across boutiques in Italy, France, and the Middle East. The phased roll-out will continue across key markets in Asia-Pacific (Korea, Taiwan, Japan, Singapore, Hong Kong) and Europe/Americas (Mexico, Spain, Switzerland, Albania).
By implementing XY Retail’s PoS and retail operating system (Retail OS), Damiani gains real-time visibility and centralised control across its global network, while preserving its boutique experience in every location.
“Damiani is a Maison where every creation carries history, craftsmanship, and emotional value,” said Susan Jeffers, CEO at XY Retail. “Supporting a brand of this calibre requires technology that is invisible yet impeccably precise.”
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“With XY Retail, Damiani’s store teams can deliver a truly bespoke client experience – whether presenting a high-jewellery masterpiece or servicing a Rolex boutique, while the platform ensures absolute control, authenticity, and consistency across the globe.”
The platform also supports a more consistent customer experience, allowing client preferences, service standards, and engagement history to be aligned across boutiques, regardless of location.
A spokesperson for Damiani Group said, “For the Damiani Group, XY Retail is the right solution to support our global expansion, because it is essential that our boutiques remain aligned in both experience and excellence.”
“It provides a unified foundation that adapts to each region while preserving the brand’s identity, enabling us to serve clients with consistent attention to detail and warmth worldwide
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