DataSolutions Launches ‘Amplify’ For Technology Vendors in Ireland and The UK

Through the programme and driven by DataSolutions, vendors will be better equipped to identify business opportunities, attract customers, and maximise sales in the region.

DataSolutions, a Climb company and specialist distributor of innovative IT solutions, has announced the launch of “Amplify”, a programme developed to  accelerate growth for vendors looking to establish or further expand their presence in Ireland and the UK.

Over the next six to 12 months, DataSolutions will enable access to its network of more than 700 resellers, partners and MSPs – including the Top 100 VARs in the Irish and UK markets – for at least ten new vendors, providing support and resources to expand distribution channels and drive business growth.

Through the programme and driven by DataSolutions, vendors will be better equipped to identify business opportunities, attract customers, and maximise sales in the region. In turn, this will support their ability to innovate and expand outside of their home markets.

Specifically, DataSolutions’ dedicated sales and support team will help vendors by promoting and putting their solutions in front of an extensive network of partners. As well as establishing relationships with channel partners to support expansion, vendors will benefit from the opportunity to cross-sell with other vendor partners and have a platform whereby they can amplify their messages across social, email and online channels.

The initiative is for both emerging vendors and those that are established in their home markets but are looking to build a presence in the Irish and UK markets. It is also for vendors that are already directly selling or have existing business in the region but are not reaching their potential.

For those new to both markets, DataSolutions will provide valuable insights and guidance to navigate local channels. For those who want to enhance their existing presence, Amplify will assist by identifying growth opportunities and devising strategies to increase market penetration.

Three different levels of marketing support will also be available through the programme, with a dedicated service designed to maximise awareness and drive demand among customers. Marketing support includes activities such as branding, digital strategies, content creation and demand generation campaigns.

DataSolutions adopts a 2-tier channel model, which offers a multitude of benefits including lower cost-of-sale due to lower staffing, administrative and logistics expenses; greater product and customer focus from not having to run extensive sales, support, logistics and finance businesses. 

The 2-tier model also offers faster market penetration by leveraging local channel relationships and knowledge, broader market reach and cross-selling opportunities with other vendors in the distributor’s portfolio.

Amplify will see DataSolutions grow its vendor portfolio, with the company aiming to sign up at least ten new vendors through the programme. At launch, it has already secured agreements with Flexxible, a provider of automation, observability, and management for hybrid digital workspaces and Jscrambler, which develops a monitoring framework to safeguard client-side applications.

Francis O’Haire, Group Chief Technology Officer, DataSolutions, a Climb company, said: “As a business, we are growing and are eager to further expand our vendor portfolio. From emerging to established vendors, we are looking for ambitious companies that want to expand their reach, delivering innovative technologies to a much wider audience.

“Of course, breaking into new markets can be challenging and we have seen many vendors struggle to fulfil their full potential on an international scale. But there is vast opportunity in Ireland and the UK as one of the largest markets in the world. We also know the value of and can provide access to channel partnerships that deliver benefits for vendors, including greater reach and rapidly increasing revenues.”

“Not only are we helping vendors to establish and expand their presence in the Irish and UK markets, we are also identifying cutting-edge solutions for resellers that could be transformative for their customers. Underpinned by in-depth industry experience spanning three decades, Amplify is a new means for DataSolutions to deliver best-in-class service – service that will power success for all involved.”