David Jones Unveils New Loyalty Program with Qantas

The David Jones mobile app is the central hub of the experience, allowing members to view and manage points, link their memberships, track tier progress, and access exclusive offers and benefits.

David Jones has launched a new loyalty program, ‘David Jones Rewards’, alongside Qantas Frequent Flyer, which allows Aussies to unlock more value when shopping for their favourite fashion, beauty, homewares, and more.

The new digitally-led David Jones Rewards program is a key part of David Jones’ Vision 2025+ transformation strategy and follows a landmark loyalty partnership announced with Qantas in June. 

David Jones members can choose to earn 3 David Jones Rewards Points or 1 Qantas Point for every $1 spent, which can be redeemed at David Jones stores and online or across the Qantas Frequent Flyer program. 

Members also have access to bonus points events, a birthday reward, member-only offers and more through a tiered program.

“We’ve listened to our customers and shaped a proposition that delivers on their expectations, creating a world-class program, unique in the Australian market,” said David Jones, Chief Marketing Officer, James Holloman.

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“This launch is about delivering genuine value, generous benefits and real choice for our customers. The ability to earn either David Jones Rewards Points or Qantas Points on their David Jones purchases is a significant win, giving them the ultimate flexibility in how they choose to be rewarded.”

“Our members are earning Qantas Points at record rates, and our partnerships are proving a hugely popular way for brands to engage and reward their customers,” said Andrew Glance, CEO, Qantas Loyalty.

“1 in 2 Qantas Frequent Flyers already shop regularly at David Jones, and this partnership unlocks billions more points, which members can use for their next flight, upgrade, hotel stay, or other rewards across the program.

“This is another example of a leading Australian retailer recognising the power of the Qantas Frequent Flyer program to attract and retain high-value customers, and we’re excited to be bringing the opportunity to our millions of members.”

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The David Jones Rewards program features a tiered membership structure, rewarding members based on their annual spend. The David Jones mobile app is the central hub of the experience, allowing members to view and manage points, link their memberships, track tier progress, and access exclusive offers and benefits.

Rewards program highlights

• 3.6 million David Jones Rewards members are set to benefit from the new rewards program.
• The program offers three tiers (Bronze, Silver, and Gold), with new benefits unlocked based on annual spend.
• David Jones members can choose to earn 3 David Jones Rewards Points for every $1 spent (converting to a $10 reward at 1,500 points) or 1 Qantas Point for every $1 spent, which can be redeemed at David Jones stores and online or across the Qantas Frequent Flyer program.

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• Members will have access to a birthday reward, member-only offers, bonus point events, quarterly prize draws, early access and previews, and more.
• More ways to earn, including Qantas Points for the 1 in 2 Frequent Flyers who shop regularly with David Jones. Qantas members will be able to redeem their Qantas Points both in-store and online.
• David Jones credit cardholders who are also members of David Jones Rewards will double the loyalty points they have selected to earn just by paying with their David Jones Credit Card.
• Members who shop their favourite brands in-store will receive twice the benefits with their spend going toward both David Jones Rewards and the loyalty programs offered by some of the retailer’s key brands, otherwise known as ‘program stacking’. Eligible brands include Country Road, Lancome, Rodd & Gunn, and Sportscraft.
• The face of the program is the David Jones Dalmatian – a long-standing brand code of the retailer and symbol of loyalty. The Dalmatian will feature prominently across loyalty brand assets and advertising campaigns.

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