The tech-focused agency harnesses AI to drive optimal media planning and buying and will now be entrusted with leading the retailer’s UK integrated media strategy across all of its media and channels.
Sporting goods retailer Decathlon has appointed London-based Fifty as its UK media agency following a non-competitive pitch process, taking over from Goodstuff.
Decathlon UK Head of Performance Marketing, Oliver Simpson said, “Fifty’s capabilities perfectly align with our growth goals, with the AI platform showcasing how we can adapt to market trends quickly and more accurately.”
“Early on, the Fifty team showed us where we had opportunities to reach new audiences in key growth segments and, importantly, how to connect with them, an approach that will support long-term brand building and sustainable growth,” Oliver added.
Fifty CEO, Simon Shaw, said, “Our AI-driven customer insight and media planning combined with deep understanding of the sports marketing landscape is a perfect fit for Decathlon UK. They have ambitious growth goals, which are the exact business challenges our tools are designed for and that our team enjoys working on.”
The tech-focused agency harnesses AI to drive optimal media planning and buying and will now be entrusted with leading the retailer’s UK integrated media strategy across all of its media and channels.
Microsoft Dynamics 365 represents a robust cloud-based CRM solution with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring, sentiment analysis, etc. Currently, Microsoft operates in 190 countries and is made up of more than 220,000 employees worldwide.
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Monday.com is a project management software company, offering a cloud-based platform that enables businesses 
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Salesforce-owned Tableau is an AI-powered analytics and business intelligence platform, offering the breadth and depth of capabilities that serve the requirements of global enterprises in a seamless, integrated experience. Marketers can utilise generative AI models, AI-powered predictions, natural language querying, and recommendationsons.
Fullstory is a behavioural data platform, helping C-suite leaders make informed decisions by injecting digital behavioural data into its analytics stack. Its patented technology uncovers the power of quality behavioural data at scale, transforming every digital visit into actionable insights. Enterprises can increase funnel conversion and identify their highest-value customers effortlessly.
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Adobe Experience Cloud offers a comprehensive set of applications, capabilities, and services specifically designed to address day-to-day requirement for personalised customer experiences at scale. Its platform helps play an essential role in managing different digital content or assets to improve customer happiness. Its easy-to-optimise content gives users appropriate marketing streams, ensuring product awareness.
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