Disturbed Media Group has deployed HYPERVSN 3D technology for an immersive Formula 1 season-opener experience at London Waterloo train station.
Kiryl Chykeyuk, CEO and Founder at HYPERVSN, said, “Formula 1 used to be a niche sport. Now it feels closer to the Olympics You can thank Netflix for that. The new F1 season starts in Melbourne.”
“Some fans are buzzing because the rules just changed – new cars and engines. Other fans are here because of Netflix’s Drive to Survive. Either way the anticipation is huge.”
He added, “But how do you capture that spirit off the track (and without a cameo from a global superstar)? That’s the question Disturbed Media Group answered with our hologram tech. A 3D hologram of George Russell and a Mercedes-AMG PETRONAS Formula One Team F1 created a ‘stop and stare’ moment for Signify. “
“No track, no engine noise, still impossible to ignore. If people don’t stop walking, it’s not immersive.”
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