eBrands raises €7.5 million to help consumer brands grow internationally with its AI powered Apollo tool.
eBrands, a Nordic-based export platform that helps consumer brands scale globally through ecommerce and major retail channels, has raised €7.5 million, bringing its total funding raised to €50 million.
This was led primarily by the Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders.
Since launching in 2020, eBrands has helped consumer brands, such as Mysoda, Coach Soak, and Bodyotics, grow globally by simplifying the complexities of international expansion. With expertise in sales, marketing, supply chain, and market access, the company says that it provides a structured, low risk path to new markets.
“We remove barriers to global growth,” said Robin Bade, Co-Founder and CEO at eBrands. “With new US tariffs and rising trade complexities, brands need a partner that turns challenges into opportunities. Powered by Apollo, our export platform allows businesses to scale across D2C, marketplaces, and bricks and-mortar retail without operational bottlenecks.”
The latest funding will support the continued development of Apollo, eBrands’ proprietary AI powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments.
The export platform’s infrastructure streamlines supply chain, sales, finance, and compliance, enabling companies to expand into new markets. The cash will also allow eBrands to extend its global reach and support more brands in navigating international expansion.
”With Apollo, we’re making global expansion more accessible and efficient,” said Antti Moilanen, Head of the Partner Platform Business at eBrands. “Expanding to new markets often comes with high costs and logistical challenges, especially with evolving trade regulations. Our export platform simplifies the process, offering brands a faster, more transparent way to scale internationally.”
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