EE Announces New Experience Store

EE Announces New Experience Store

The store has been designed to help people explore the latest in connected technology and forms part of EE’s investment in bricks and mortar retail.

EE has announced the opening of its latest experience store, situated in Norwich’s Chantry Place shopping centre.

“It’s been a huge year for us on the high street, and we’re closing it out with one more big opening,” said Asif Aziz, Retail Director at EE.

“This is our 31st EE Experience store to launch since we announced our revamped retail strategy last summer, and I could not be prouder of the entire retail team for their dedication to delivering the best customer experience and giving customers the chance to get their hands on the latest connected technology.”

“Good luck to everyone in Norwich, and thank you for all your efforts to make opening the doors at one more Experience store this year happen. More to look forward to next year.”

The store has been designed to help people explore the latest in connected technology and forms part of EE’s investment of more than £6 million in bricks and mortar retail this year.

It features Experience Zones themed around four key areas – Game, Work, Learn, and Home – along with a Tech Home area showcasing the future of connected living.