The rollout aligns with EE’s broader vision to merge technology and empathy, enhancing the way customers interact with its brand both digitally and in person.
EE will be launching multilingual translation across all interactive screens in its stores throughout November 2025, enabling customers to explore its full range of products and services in the language that suits them best.
The rollout aligns with EE’s broader vision to merge technology and empathy, enhancing the way customers interact with its brand both digitally and in person. The translation feature will support multiple languages at launch, helping visitors understand product details, plans, and offers with ease.
In a LinkedIn post, Luke Walmsley, Head of Experience Design at EE, said, “We’re combining technology and empathy to bring our brand purpose to life – ensuring every customer feels recognised and included.”
“It also marks another step towards our ambition to become the UK’s most personal, customer-focused brand on the high street.”
He added, “A huge thank you to the Discover EE team for leading the way – leveraging AI for good to deliver more inclusive and personal experiences. Coming to a store near you in November.”
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