US retailer EG America selects PAR Technology for new look SmartRewards loyalty programme.
EG America, a convenience store operator in the US, has selected PAR Technology to power the relaunch of its SmartRewards programme.
With more than 1,500 locations nationwide, EG America is tapping the PAR Retail loyalty platform for this.
“This relaunch represents a huge step forward for EG America and our guests,” said John Carey, President and CEO at EG America. “SmartRewards is more than a programme – it’s our way of saying, ‘We see you. We value you.’ Thanks to our partnership with PAR, we’re excited to create deeper connections and unforgettable experiences for every guest.”
“EG America knows that real loyalty isn’t about handing out points and hoping for the best – it’s about influencing behaviour, deepening customer relationships, and delivering outcomes,” said Savneet Singh, CEO at PAR Technology.
“EG America is a premium brand who was looking for a partner with a premium platform. That’s why they’re taking a smarter approach, powered by data and technology that delivers outcomes. At PAR, we don’t build ‘set-it-and-forget-it’ solutions – our platform and solutions deliver real business outcomes.”
EG America’s decision to revamp SmartRewards is part of its ongoing investment in technology driven customer experiences.
“As we embark on our digital transformation journey, our first milestone is the relaunch of the SmartRewards loyalty programme.” said Whitney Johnson, SVP of Marketing at EG America. “To deliver personalised value to millions of members, the new programme must exceed customers’ expectations. We’ve listened to our members and built a custom programme tailored to their needs.”
“The flexibility and intelligence built into PAR Retail are unmatched in the c-store industry,” said Jake Kiser, General Manager at PAR Retail. “With EG America, we’re demonstrating how loyalty can drive both customer satisfaction and business outcomes.”
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