With Coveo’s commerce-tuned AI models and Shopify-native integration, the company can deliver personalised and precise search results for products and expertise within the same brand experience that customers know and trust.
Coveo has announced that Elite Supplements has selected the Coveo AI-Relevance Platform to power the company’s next-gen Shopify commerce experience. The deployment will support the personalised digital journeys expected by today’s health conscious consumers, which are important as the company continues to scale.
Elite Supplement’s mission is to empower customers to achieve their best through expert advice, competitive pricing and cutting-edge formulations.
With Coveo’s commerce-tuned AI models and Shopify-native integration, the company can quickly deliver personalised and precise search results for products and expertise within the same brand experience that customers know and trust.
“Elite’s promise is ‘Beyond Your Best’ and that also extends to our digital experience,” said Johan Nyberg, Chief Digital & Ecommerce Officer, Elite Supplements.
“The Coveo AI Relevance platform gives us the semantic search, vector-based relevance, merchandising control and real-time learning we need to serve every customer the right product, flavour and size faster than ever.”
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Peter Curran, General Manager, Commerce, Coveo, said, “High-growth retailers such as Elite Supplements are constantly raising the bar for commerce experiences.”
“By combining Coveo’s innovative agentic SEO solution with Shopify’s enterprise storefront and flexible checkout, we will provide the capabilities to help Elite support the unique and complex way their customers want to search, such as by ingredient, by health concern, and many other ways.”
James Johnson, Enterprise Leader Australia and New Zealand, Shopify, said, “Creating a hyper-personalised customer experience is crucial to succeed in today’s competitive market.”
“We’re proud to work with Elite Supplements to help them rapidly capture market share with a platform and services that are engineered for speed, customisation, reliability, and security – that deliver a better shopping experience for their consumers, wherever they shop.”
Alexander Mahr, Managing Director, Coveo APAC, said, “We know brands that embrace relevance early reap outsized returns. Elite Supplements now joins the ranks of leading global companies who will move at the speed of possible with AI-powered discovery.”
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