Fabletics Deploys GreyOrange’s gStore Solution

The gStore app provides Fabletics teams with real-time inventory visibility, tracks misplaced items, and alerts staff for replenishment, helping improve operations and enhance the customer experience (CX).

Fabletics is deploying GreyOrange’s gStore solution at 100+ stores across North America. Fabletics is an activewear retailer known for its VIP membership-based model, tech-centric store experience, and flexible omnichannel fulfilment options. 

The company said that it is using the gStore app to gain pinpoint accurate intelligence about the location and status of every unit of inventory in its retail locations, including its flagship stores in New York and Los Angeles.

Using integrated analytics powered by overhead and handheld RFID readers, Fabletics team members can see precisely where inventory is located. They can see if items are abandoned in dressing rooms or left in the wrong section, and they know immediately if products are running low on the floor.

The gStore app’s workforce tasking alerts store associates via smartphone and provides guided pathways for replenishment.

“The gStore app gives us precise visibility into the location of every item in the store,” said Ron Harries, Senior Vice President, Head of Retail at Fabletics. “With our previous solution, we could only see what had been sold. Now we can track where items are located in real-time – and act on that information.”

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“Our teams instantly know what inventory is missing, and where, so we always have the appropriate stock in the right place to generate the most sales. The app enhances smoother operations and a better CX,” added Ron Harries.

At the district and national level, Fabletics managers use gStore’s live web dashboards for real-time insights into fill rate, task completion, labour usage, and more. “Our goal is for gStore to become the single source of truth for all in-store inventory operations,” adds Harries.

Fabletics has launched gStore in 74 stores and is adding the solution to 20 locations per month. In the next phase of deployment, GreyOrange will work with it to enable efficient store-to-store transfers through gStore, ensuring each item is positioned in the location where it’s most likely to sell.

“Retailers waste so much time and money just trying to figure out where their inventory is. But once they have that real-time visibility, the game changes,” said Troy Siwek, General Manager, gStore by GreyOrange. 

“It’s not just about cost savings – it’s about unlocking more sales, running a sharper operation, and delivering a better experience for every customer. That kind of intelligence is exactly what gStore was built for.”

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