Fanatics ONE members can achieve five different tiers—ONEmember, ONEmember Pro, ONEgold, ONEplatinum, and ONEblack—based on their FanCash earnings and frequency of activity, activating a variety of rewards and benefits.
Fanatics has launched its new, enterprise-wide loyalty program, Fanatics ONE. As a cross-business loyalty program, Fanatics ONE leverages the scale of the company’s growing sports platform to offer a truly unique selection of rewards and experiences.
This includes fan apparel, trading cards and collectables, online sports betting and casino rewards, and access to unforgettable events. A key component of the Fanatics ONE experience is FanCash, the currency of sport.
Informed by fan feedback, the program expands on how FanCash can be redeemed, giving members access to an unmatched catalogue of rewards, including apparel and exclusive shopping experiences, tickets, live card breaks and fixed-price trading card purchases on Fanatics Collect, bonus bets and casino credits, and much more.
Eligible fans with a preexisting Fanatics account are automatically enrolled in the Fanatics ONE program as members, with the initial migration completed earlier this summer. As members engage, they also earn tier points that help them climb the ladder to new benefits.
Members can achieve five different tiers based on their FanCash earnings and frequency of activity, activating a variety of exclusive rewards and benefits. The tiers include: ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack.
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The entry-level membership (ONEmember) includes 5% FanCash back on all purchases on the Fanatics App and up to 10% FanCash earned on all bets (win or lose) placed within Fanatics Sportsbook, free shipping and returns, and access to the most coveted product drops.
Members can also participate in free-to-play games, contests and sweepstakes, with chances to win epic sports experiences, like a trip to an upcoming NFL Game in London.
“As Fanatics has grown as a sports platform, we’ve been methodically building a loyalty program that rightfully rewards fans for their passion across our full suite of experiences,” said Tucker Kain, Chief Strategy and Growth Officer at Fanatics.
“We listened to what fans wanted – more unique rewards and more ways to spend their FanCash – and built a program that only Fanatics could deliver.”
“Fanatics ONE reflects the strength of our platform, which includes more than 900 global partners, access to thousands of athletes and celebrity fans, innovative trading card products, our fast-growing Fanatics Sportsbook & Casino, highly sought after apparel collabs and limited edition drops, special events like Fanatics Fest, and much more.”
Through Fanatics’ network of talent and partners, members unlock opportunities such as personalised athlete and celebrity memorabilia, VIP events at flagship League stores, and custom experiences with Fanatics athletes.
They can also receive invites to Signature Events like Fanatics Fest and the company’s invite-only Super Bowl party, private after-hours shopping experiences, exclusive collectables rewards, concierge services, and more.
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