Fenwick Launches Online Store on Shopify Plus

Fenwick Launches Online Store on Shopify Plus

Woolman worked closely with Fenwick through a thorough discovery and custom technology implementation, delivering a future-proof platform to support Fenwick’s next stage of digital growth.

Fenwick has launched its online store on Shopify Plus, pushing its digital transformation with help from Woolman and key partners.

“Special thank you to our enterprise ecosystem partners Klaviyo, Gorgias and Nosto for your ongoing support,” said Mikko Rekola, Chief Evangelist at Woolman, in a LinkedIn post. “With over 140 years of heritage, Fenwick is a household name in British retail, renowned for its luxury offering and high-touch customer service.”

“To stay competitive in today’s fast-paced digital landscape, Fenwick has embarked on a major transformation- replatforming its ecommerce operations to Shopify Plus.”

Woolman worked closely with Fenwick through a thorough discovery and custom technology implementation, delivering a future-proof platform to support Fenwick’s next stage of digital growth.

“Woolman partnered closely with Fenwick through a comprehensive discovery process and tailored technology implementation. This collaborative approach has equipped Fenwick with a future-proof platform ready to support its next phase of digital growth,” added Mikko Rekola.

“Its Shopify Plus journey is not just about a new platform – it’s a strategic investment in delivering exceptional customer experiences, operational efficiency, and sustainable growth in a competitive market. Woolman will continue to support Fenwick in optimising these capabilities and driving ongoing innovation.”

Champa Pindoria, Head of Product at Fenwick, said, “What an incredible journey! This milestone wouldn’t have been possible without the seamless collaboration across all our teams. The dedication and teamwork made all the difference. A huge thank you as well to our partners for your support in this transformation.”

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