retailmediatools has added Flink to its retail media community.
Marius Laue, VP Commercial Division at Flink, said, “After thoroughly evaluating the market, we chose retailmediatools as the best solution to advance our retail media offering, specifically with their out-of-the-box self-service platform, API first approach and support for custom ad formats.“
A spokesperson for retailmediatools said, “Flink is set to unlock new opportunities for their brand partners and enhance their advertising ecosystem. A big thank you to the Flink team for trusting us to support their journey in retail media innovation. We’re looking forward to a successful partnership.”
Flink recently raised $150 million at a valuation of approximately $1 billion.
BOND, Mubadala, Northzone, and supermarket giant REWE are all backing the company, along with two unnamed investors.
“This investment will enable us to further expand our footprint, improve operational efficiency, and continue delivering the fast, reliable service that our customers rely on,” said Oliver Merkel, Founder and Managing Director at Flink.