Floris London’s key market is the UK, but it has also experienced exponential growth in the Middle East, Asia and the US.
Luxury fragrance house Floris London has teamed up with Irish travel retail agency TR Partners as it seeks to bolster its global presence.
Floris London is now available in travel retail with leading airport and cruise retailers. The brand will make its TFWA World Exhibition debut in Cannes at the TR Partners stand.
Founded in 1730 by Menorca-born Juan Famenias Floris in St. James, the fragrance house continues to be managed by his descendants, with the original shop remaining a key part of the business.
Boasting notable figures such as Winston Churchill and Marilyn Monroe as historic admirers, Floris carries on its tradition of crafting premium fragrances for women, men and the home.
The popular women’s perfume range includes Night Scented Jasmine, White Rose, Leather Oud and Honey Oud, complemented by a range of moisturising bath and shower products.
Men’s offerings include signature colognes such as Elite and No. 89 along with a collection of grooming and shaving essentials.
Floris London is focused on building a strong presence within the competitive travel retail space. This strategic move reflects the brand’s core values of luxury, exclusivity, and personalisation, the partners noted.
Floris London’s key market is the UK, where the brand’s rich heritage is deeply rooted but it has also experienced exponential growth in the Middle East, Asia and the US over the past few years.
In cruise retail, the brand has partnered with Harding+ to present its offerings on all ships in the Cunard Fleet, including Queen Anne as well as other key fleets Seven Seas Grandeur, Seven Seas Splendour and Seaborn Ovation.
Floris London has also launched its collection within Avolta’s Haute Perfumerie concept at Zurich Airport. The brand will also be featured in Avolta locations at Kos, Rhodes, Belgrade Nikola Tesla and Kuwait airports.
TR Partners Limited Managing Director Vincent McDermott said, “We are delighted to associate ourselves with Floris London, knowing the deep heritage and tradition of the brand in the luxury fragrance segment. Retailers in the travel segment are looking to elevate and differentiate their value proposition in luxury fragrance.”
Floris London Perfume Director Edward Bodenham added, “Floris London has forged a strategic alliance with TR Partners, a leading global travel retail player, to elevate its presence and engage with discerning travellers worldwide.
This collaboration marks an exciting chapter in Floris’ illustrious history, extending its reach to a vast network of international airports and luxury travel destinations. With TR Partners’ extensive expertise in the travel retail landscape, Floris London aims to captivate a global audience with its exquisite fragrances and timeless heritage.”
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