Foot Locker taps Ometria’s customer data platform for deeper insights and long-term loyalty.
Foot Locker has chosen Ometria as its new customer data platform (CDP).
“We are thrilled to work with Ometria as our customer data platform to unify our customer data we’re gathering through programmes like our enhanced FLX Rewards loyalty programme to unlock deeper, more meaningful connections with our customers,” said Stephanie Bleymaier, Vice President, Loyalty & CRM at Foot Locker.
“Ometria’s advanced data capabilities, innovative vision, and ability to deliver real-time, actionable insights to our marketing team will empower us to drive more personalised experiences with our customers.”
“We’re thrilled to support Foot Locker – a brand that truly understands the impact of data driven personalisation. Our mission is to help retailers turn customer data into marketing experiences as personal and seamless as shopping in-store. We’re proud to support Foot Locker’s journey in leveraging our CDP to gain deeper customer insights and deliver meaningful, relevant experiences that drive engagement and long-term loyalty,” said Djalal Lougouev, President and Co-Founder at Ometria.
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