Gauger + Associates and EBERLE built a plan that included target audience analysis and brand messaging, pinpointing the “white space” where new products can thrive.
Gauger + Associates, an agency specialising in the consumer-packaged goods space in North America, announced an alliance with distinguished German advertising agency EBERLE. The agencies will assist companies in expanding into new markets and growing their international footprint.
With this strategic partnership, Gauger + Associates and EBERLE will accelerate go-to-market strategies for clients seeking international growth. This agency collaboration provides clients an opportunity for long-term success and is an alternative to working with huge multinational ad agencies where mid-size companies can get lost.
Gauger + Associates and EBERLE built a plan that included target audience analysis and brand messaging, pinpointing the “white space” where new products can thrive. For decades, both agencies have successfully advised multinational clients such as Weleda, Weetabix, Euromed, and Alnatura in natural, organic, and sustainable products.
“This is a great opportunity to offer our clients even stronger international expertise. EBERLE is an ideal partner, who not only has a similar skillset and specialisation, but also shares our values,” says David Gauger, President of Gauger + Associates. The two owner-managed agencies offer in-depth expertise in key markets through this strategic partnership. “We are very pleased to be developing international paths together with Gauger + Associates,” says Bernd Eberle, CEO of EBERLE. “We are convinced that the new experiences across borders will make us a better advisor to our clients.”
The two agencies cooperate closely with existing clients and plan to target new business initiatives with their integrated teams.
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