The assistant, Goddiva AI, understands intent, context, and tone to deliver instant results across product discovery, order support, and returns.
Goddiva, a UK-based fashion ecommerce brand, has launched a shopping assistant called Goddiva AI.
Powered by OpenAI GPT-5 and LangChain technology, the aim is to enable customers to interact with the brand naturally, from “Show me a pink maxi under £100 for a wedding guest” to “Track my order.”
The assistant understands intent, context, and tone to deliver instant results across product discovery, order support, and returns.
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“We believe outfit discovery should feel personal, intuitive, and fun,” said Mina Melikova, Chief Executive Officer at Goddiva. “Goddiva Al blends the empathy of a stylist with the intelligence of technology, guiding customers effortlessly from inspiration to checkout.”
This is now fully integrated with the retailer’s website and order systems, offering the likes of real-time order tracking with courier updates and individualised discount prompts triggered by referral or browsing source.
“Our goal was to build intelligent empathy,” said Yathu Kanagaratnam, Head of Technology and AI Strategy at Goddiva. “Goddiva AI doesn’t just respond, it remembers, learns, and evolves with every interaction.”
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