The digital dressing tool also incorporates size recommendation technology from Prime AI, which analyses customer measurements to suggest the best size.
Zyler, a specialist in fashion try-on technology, has announced the launch of its AI-driven Digital Dressing Room with occasionwear brand Goddiva.
This is activated by clicking on the “Try on & Find Size” button. Shoppers are then able to try on apparel virtually, by using just a few measurements and, if desired, a headshot. After this, they are presented with an on-screen visualisation of themselves in their chosen outfit and can browse through hundreds of items.
The tool also incorporates size recommendation technology from Prime AI, which analyses customer measurements to suggest the best size, factoring in garment fit and brand specific detail for a more accurate and personalised fit.
“We’re proud to launch this exciting partnership with Goddiva and bring our virtual try-on technology to their customers,” said Alexander Berend, CEO at Zyler.
“We know how essential it is for shoppers to feel confident and enthusiastic about their online purchases. By enabling customers to see themselves in their chosen outfits, we’re creating a more enjoyable, personalised and inclusive shopping experience that not only encourages informed decisions but also reduces returns and enhances overall satisfaction. Our goal is to make online shopping as seamless and fulfilling as possible.”
“We’re really excited to be able to share this new technology with our customers. We’re always looking for new ways to improve the customer experience and we understand that, while our images are designed to showcase our products, it’s not always easy for customers to visualise the fit on themselves,” said Amber Domenech, Head of Ecommerce at Goddiva.
“We hope the combination of the virtually generated customer image alongside the accurate sizing recommendation will help improve customer confidence, increase conversions and reduce returns as customers will be less likely to order various styles or sizes to try on at home.”
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