With more than 1,000 coaches trained at GOLFTEC headquarters and deployed across its locations, the company has made precision and personalisation the foundation of everything it does.
Square has announced that GOLFTEC, the provider of golf lessons and premium club fittings, has selected Square to power its payments and commerce infrastructure across 200+ US locations.
Built on more than 30 years of precision coaching and swing technology, GOLFTEC chose Square for its ability to seamlessly connect in-centre and online commerce operations, bringing the same data-driven standard to its business infrastructure that it has long delivered to golfers.
Since its founding, GOLFTEC has helped more than 1.8 million golfers improve their game by facilitating more than 20 million lessons. With tools such as 3D motion capture, launch monitors, and AI-driven coaching plans, GOLFTEC remains the authority on golf technique, helping students improve their scores by an average of 7 strokes.
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With more than 1,000 coaches trained at GOLFTEC headquarters and deployed across its locations, the company has made precision and personalisation the foundation of everything it does.
“As one of the most technologically advanced experiences in sports training, everything we do is designed to drive our mission of helping people play better golf,” said Chris Koske, CMO at GOLFTEC. “We needed a commerce platform that could keep up – one that was just as seamless, flexible, and intuitive as the experience we deliver to our players.”
A Commerce Platform that Keeps Pace
GOLFTEC manages in-person transactions across hundreds of training centers, alongside a growing mix of retail, wholesale, and direct-to-consumer channels. Its previous payment systems weren’t keeping pace. Coaches were spending valuable time troubleshooting payment issues in the training bay or managing problematic transactions at the front desk.
Manual reconciliation slowed the corporate finance team’s ability to close the books. And limited visibility into chargebacks and customer data made it difficult for leadership to act on timely insights.
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“If we want to be a data-driven company, we need to be a data-driven company everywhere,” said Joe Calabria, SVP of Accounting and Finance at GOLFTEC. “It was just hard to do the basic blocking and tackling of recording a sale before Square.”
Square stood out for how quickly and cleanly it integrated into GOLFTEC’s existing business tools without adding friction for the people who use it every day. Implementation was completed in four weeks, allowing the company to modernise quickly and at scale without disruption.
With Square, GOLFTEC now has a unified commerce platform that enables:
- Seamless, mobile-friendly payments across in-center, retail, and ecommerce channels
- Real-time visibility into transactions and customer activity across all locations
- Streamlined refunds, reconciliation, and dispute management
- Flexible payment options, including buy now, pay later (BNPL), preserve a familiar experience for customers
For GOLFTEC’s coaches, the impact was felt immediately. Rather than acting as the front line for payment issues, they complete transactions in seconds and return attention to where it belongs: on the lesson.
“Our coaches want to devote their energy to their students, not wrestling with payment processing,” continued Koske. “Square gives them the freedom to keep their attention where it should be: on fixing swings and helping players enjoy the game more. That frictionless ease of use is why we chose Square.”
By replacing manual workflows with a connected, intuitive system, GOLFTEC has improved efficiency across its growing footprint.
Key results include:
- ~10,000 hours saved by reducing administrative work tied to payments and refunds
- 2-day faster financial close, giving leadership access to fresher performance data earlier in the month and enabling faster, better-informed decisions
- $100K saved through improved dispute and chargeback handling, after Square flagged a rise in disputes and worked proactively with GOLFTEC to tighten contract structures and accelerate response times
Square gives GOLFTEC a flexible foundation to continue evolving, from expanding payment capabilities to gaining deeper insights into customer behaviour and purchasing patterns across every channel.
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