Doppl by Google uses generative AI to let users virtually try on outfits using photos or screenshots, turning static images into dynamic videos for a more personalised styling experience.
Google has announced the launch of Doppl, a virtual clothing try-on app that uses generative AI to allow users to test out any outfit.
Available on iOS and Android in the US, Doppl develops on the capabilities of Google Shopping’s virtual try-on offer, including the ability to upload outfits from pictures and screenshots. The app also uses generative AI to allow users to turn static images into dynamic videos.
This means users can virtually try on any outfit as long as they have a clear, accurate picture. They can virtually try on outfits from a thrift store using photos of the items or clothing featured on social media using screenshots.
Doppl users can save looks and share them on social media. Currently, people can try on tops, bottoms, and dresses. Google stated that they are working to add other categories and plans to make the app available in other countries in the future.
As part of Google Labs, Doppl is currently in its early stages. Google has noted that fit, appearance, and clothing details may not always be fully accurate. A limited number of outfit generations will be available per user each month, though specific limits have not been disclosed.
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