With Gopuff’s new website, customers can watch a live stream from Gopuff’s micro-fulfilment centre, see what’s being ordered by their local community in real time, get AI-powered personalised recommendations, and more.
Gopuff has announced the launch of a new commerce experience. New features designed for desktop and mobile web create a personalised experience that adapts to each customer’s life, location, and habits.
With a live video feed from one of Gopuff’s local micro-fulfilment centres, real-time item-by-item order packing updates, personal product recommendations and more, every new feature was designed around the customer, showing how Gopuff works and saving customers time with a simple, streamlined interface.
“Instant isn’t just what we do, it’s in our DNA,” said Yakir Gola, Co-Founder and Co-CEO. Gopuff. “That’s why we built our new web experience: to make instant shopping effortless.”
“With a clean, elevated design and 5,000 products at your fingertips, we’re delivering the fastest, most reliable, and most affordable shopping experience in the world. And as we continue to innovate, our focus remains the same: being the very best at serving our customers.”
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Gopuff’s new homepage is an intelligent storefront built on what makes Gopuff different.
- Personalised Recommendations: Items and categories will appear based on each individual’s order history, surfacing frequently and recently purchased products and categories, as well as personalised recommendations. Customers will also now receive customised offers on their birthday.
- Hyper-Local Insights: Customers can now see what items are popular in their area, statistics about their city’s order history, and more. Plus, they can see other customers in their city placing Gopuff orders on a live heatmap.
- Real-Time Local Inventory: With Gopuff’s integrated model, customers see only what’s available in their exact location, eliminating frustrating product replacements. The new experience leverages a customer’s IP address to display what’s available before they even log in.
Gopuff’s vertically integrated model, where it owns the inventory and runs its own micro-fulfilment centres, provides high levels of transparency and speed. Because Gopuff only shows customers what is currently in stock, it achieves a 99.5% order accuracy rate.
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Moreover, since Gopuff earns a margin on the products it sells instead of adding service fees, it can offer prices around 30% lower than third-party apps. For the first time, customers can see these benefits with every order.
- Gopuff orders are in motion seconds after a customer checks out. Now, customers will see the name of the employee preparing their order and can follow along with real-time, item-by-item packing updates.
- The Gopuff homepage and post-order screens now feature a live video feed from one of Gopuff’s micro-fulfilment centres, where orders are packed and prepared for delivery.
- Customers can see their delivery partner’s vehicle make and model on the order tracking screen, making handoff even smoother.
Gopuff offers more than 5,000 items. The new design makes navigating this assortment easy.
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- New Design: Customers will immediately notice a vibrant new layout and visuals on the homepage, including a new brand video starring real Gopuff customers – a community of “Doers.”
- Easier Navigation, Faster Access: A new shopping experience designed specifically for the web features a left-hand navigation “mega-menu” that provides greater visibility into all of Gopuff’s categories and subcategories.
- Make Smarter Choices, Faster: Easily browse an item’s calories, fat, sodium, carb and protein content at a glance with a new Nutrition tab that also features dietary callouts like “vegan” or “gluten free.” All categories can also be easily filtered by dietary restriction or preference.
- Find What You Need, In Your Words: Customers can now search Gopuff’s inventory in any language with live translation and predictive results.
While the redesigned interface and new features were designed specifically for the web shopping experience, Gopuff will also bring some of these new capabilities to the app in the coming months.
This new platform is designed to fit seamlessly into everyday life—fast, personal, dynamic, and flexible to the user’s needs. By integrating these new capabilities, Gopuff is not just delivering convenience; it’s also building a more engaging, trustworthy, and ultimately, more valuable relationship with every customer.
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