By leveraging its platform company infrastructure and partnering on technology like drone delivery, GoTo Foods is deepening brand relevance in a marketplace shaped by immediacy and convenience.
GoTo Foods is accelerating the modernisation of its brand portfolio by partnering with DoorDash to provide drone delivery. The fast-mile delivery service, enabled by Wing, is now live in three Texas markets – including Frisco, Fort Worth and Plano – offering favourites from participating brands including Auntie Anne’s, Jamba, McAlister’s Deli and Schlotzsky’s.
GoTo Foods is accelerating its shift to a digital-first, off-premise future with the launch of drone delivery, an extension of its investment in convenience, access and relevance.
With Gen Z driving an estimated $360B in global spending, and demanding speed, personalisation and seamless access, brands within the GoTo Foods platform company are evolving to meet guests where they are.
This innovation builds on the company’s brand evolution strategy (spanning new store formats, immersive brand experiences and tech-forward models) to boost relevance in high-growth demographics.
“Drone delivery is one way that GoTo Foods is unlocking innovation with purpose, to expand accessibility and drive frequency,” said Kieran Donahue, Chief Commercial Officer at GoTo Foods.
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“Today’s consumer expects brands to meet them where they are, on their terms, and that’s exactly why we’re modernising through convenience and personalised experiences.
“GoTo Foods is focused on innovating in ways that are intuitive and seamless – all while staying rooted in the trusted experiences that our brands have created for decades,” added Kieran Donahue.
Active Locations:
- Frisco, TX – Stonebriar Centre
- Auntie Anne’s
- Fort Worth, TX – Hulen Mall
- Jamba, Auntie Anne’s
- Plano, TX – Brick and mortar locations
- McAlister’s Deli, Schlotzsky’s
Customers living within about four miles of participating Auntie Anne’s, Jamba, McAlister’s Deli and Schlotzsky’s locations can order through the DoorDash app, with drone deliveries typically arriving in minutes for eligible orders.
Drone delivery offers a fast, sustainable and convenient way to enjoy their favourite meals without needing to leave home or sit in traffic. Since the pilot launched in June 2025, GoTo Foods has already seen strong early results demonstrating improved delivery speed and is continuing to test and optimise the experience.
“We’re thrilled to expand our partnership with GoTo Foods and help bring their iconic mall favourites directly to their customers’ doors,” said Harrison Shih, Head of the DoorDash Drone Program.
“Drone delivery lets us recreate the magic of the in-store experience at home with the unmatched speed and convenience of autonomous technology.”
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Harrison Shih added, “As we continue scaling our drone operations, we remain focused on building a world-class logistics platform that enables partners like Wing to integrate seamlessly into our ecosystem, provides a smooth, reliable delivery experience for merchants and offers consumers fast and affordable access to brands they love.”
Kent Ferguson, Head of Partnerships at Wing, said, “By making it easy for brands like GoTo Foods to expand customer access to fast, fresh food deliveries from the skies, Wing continues to lead in residential drone delivery.”
“Through our partnership with DoorDash, orders arrive to customers’ homes in as little as 20 minutes, advancing what’s possible today for speed and quality in the delivery experience.”
By leveraging its platform company infrastructure and partnering on technology like drone delivery, GoTo Foods is deepening brand relevance in a marketplace shaped by immediacy and convenience.
Through shared digital engines, enterprise-scale operations and unified loyalty platforms, the company is able to rapidly test, learn and scale innovation across its portfolio, bringing future-ready solutions to franchisees and guests alike.
DoorDash customers can look for the drone icon in their app homescreen or check their address for drone eligibility at wing.com/get-delivery. The partnership with Wing and GoTo Foods was born out of DoorDash Labs, DoorDash’s robotics and automation arm.
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