Graia’s unique blend of CX expertise and advanced AI enables smarter and more empathetic user interactions by prioritising users’ perspectives.
Bulb Technologies, Geomant and Buzzeasy – three companies operating under the BOSQAR INVEST family of businesses – have announced the launch of a proprietary Agentic CCaaS and genAI platform under the brand name Graia. The new brand was developed in close collaboration with Bruketa&Žinić&Grey.
The initiative emerges from within the BOSQAR INVEST ecosystem, with investments and strategic support from the group, the European Bank for Reconstruction and Development (EBRD), and MidEuropa.
Graia leverages its own in-house IP to deliver a new standard of AI-driven customer services; one that communicates with empathy and adapts autonomously across sales, service and operations.
Graia is an Agentic CX platform with proprietary CCaaS technology, powered by Agentic AI to help businesses improve productivity, scale, and growth. With years of experience in Contact Centre as a Service (CCaaS) and AI for leading organisations, Graia’s generative and conversational AI provide customised solutions aimed at driving revenue growth.
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“By launching Graia, we aren’t just joining the AI category; we are redefining it. Graia is not another AI product, it is a reinvention of how customer experiences are delivered. We are moving beyond simple automation,” said Marko Martinovic, CEO of the Graia Initiative.
“With our Agentic CCaaS platform & Agentic AI, enterprises can deploy intelligent agents that act, learn, and evolve, turning everyday customer interactions into efficient and adaptive experiences.”
“This is what happens when deep CX expertise meets next-generation genAI, a scalable, personalised solution designed to fit every business and grow with it.
Tomislav Glavaš, Member of the Management Board of BOSQAR d.d., said, “By emancipating the proprietary AI portfolio developed within Bulb, Geomant, and Buzzeasy and launching Graia, we are giving it its own identity and opportunity to pursue growth from a very solid platform, having developed its own cutting-edge proprietary genAI platform.”
Graia’s unique blend of CX expertise and advanced AI enables smarter and more empathetic user interactions by prioritising users’ perspectives.
Through Graia, users gain solutions brought not by technology alone, but by the collective knowledge and experience of thousands of users, experts, and processes that stand behind it and have contributed to it. The brand Graia stands for growth and empathy as interconnected ideas.
In addition to automation, Graia also offers the ability to measure revenue growth. By personalising scalable user experiences, Graia’s advanced AI technologies bring a new level of understanding to every user interaction. In a world full of generic AI solutions, Graia sets a new standard – AI that responds with empathy.
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