Guitar Center Launches Rig Advisor

Guitar Center Launches Rig Advisor

Rig Advisor is a mobile-based tool that helps customers discover, compare, and explore gear in real-time by prioritising products available at that specific store location. 

Guitar Center has launched Rig Advisor, an AI-powered shopping assistant directly onto the store floor. Rig Advisor is a mobile-based tool that helps customers discover, compare, and explore gear in real-time by prioritising products available at that specific store location. 

“Rig Advisor is like having a professional gear consultant in the palm of your hand, delivering lightning-fast answers as you explore our music stores,” said Gabe Dalporto, CEO at Guitar Center. “It will turn our stores into tech-powered music hubs where creativity, curiosity, and inspiration lead the way.”

Customers scan a QR code in-store, type in an artist, song, tone, or gear-related question, and the solution delivers instant recommendations based on what is in stock at that specific location.

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