The platform’s franchise account and trade policies functionality give H Mart precise control over product visibility based on the customer’s location.
Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX, an upgrade that allows the retailer to leverage store inventory to provide online shoppers with real-time product availability. Additionally, H Mart customers can now order both shelf-stable and fresh products in the same cart.
The composable VTEX platform also includes a pick-and-pack app for use in the retailer’s 90 stores, enabling more seamless in-store picking of online orders. The platform’s franchise account and trade policies functionality give H Mart precise control over product visibility based on the customer’s location, allowing them to show only the products that are available locally.
The new platform also integrates with H Mart’s SAP ERP for category inventory and pricing, tax automation and payment processing. Migration to the new platform was completed in just seven months, with help from global creative agency VML.
“Our team really prioritised a quick go-to-market time to get our new online stores up and running, and VTEX and VML made it happen,” said Vince Colatriano, EVP at H Mart in a statement. “They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers.”
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