The brand’s collection of innovative hair tools will be available in 670 Sephora stores, including all U.S. doors, and across Canada and on Sephora.com.
Mane, a sustainable and attainable hair care brand founded by celebrity hairstylist Jen Atkin, announced its partnership with beauty retailer Sephora, marking its first entry into brick-and-mortar. The brand’s collection of innovative hair tools will be available in 670 Sephora stores, including all U.S. doors, and across Canada and on Sephora.com.
Atkin said, “I’m so proud that Mane will be available at Sephora to bring our products to anyone and everyone looking for effective and accessible hair tools. Sephora’s commitment to offering thoughtful brands to consumers is why we are so thrilled by this partnership, as both Mane and Sephora continue to follow an intentional approach with our product offerings and retail strategy.”
Mane’s retail collection will feature an interchangeable power base, The Power Bottom, and three corresponding attachments: the 1.25″ Waver Styling Attachment, the 1″ Curling Iron Styling Attachment and the 1.25″ Curling Wand Styling Attachment. Each product will retail at $50 USD, making Mane one of the most affordable hair tool brands at Sephora. In addition to the new launches, fan-favorite offerings will also be available at retail including the Ready or Knot Detangling Brush, This Totally Blows! Ionic Compact Hair Dryer and The Three Way Multi-Use Flat Iron, among others.
Jennifer Lucchese, VP Haircare Merchandising at Sephora, said, “Sephora is thrilled to introduce Mane and continue bringing our clients innovative brands that support their unique hair care needs. Led by dynamic founder and renowned hair stylist, Jen Atkin, Mane is committed to offering accessible, high-performing hair tools and accessories that inspire clients to feel confident in their styling routines and embrace self-expression, which aligns closely with Sephora’s own values. We look forward to welcoming this brand to our Sephora community and know that it will be a wonderful addition to our growing hair assortment.”
Within Sephora, Mane is expanding the digital footprint of their first-of-its-kind hot tool recycling program initially launched in April 2023. Consumers will be able to scan the QR code printed on all in-store displays to donate used hot tools (regardless of brand or condition) to be refurbished or processed properly and diverted from landfills. Through Sephora’s support of this brand-agnostic recycling program, Mane continues to grow as a leader in the sustainable hair tool space.
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