Harper Collective Launches Virtual Store with The New Face

Instead of opening physical stores, Harper Collective is offering an immersive environment where visitors don’t just browse products – they explore a virtual world.

Harper Collective, a sustainable lifestyle travel brand co-founded by Jaden Smith and Sebastian Manes, is partnering with French tech firm The New Face.

Breaking away from what the pair label ‘pixelated and basic digital platforms of the past,’ they have crafted an interactive 360-degree online world.

Instead of opening physical stores, Smith and his team are taking their vision fully digital. In this immersive environment, visitors don’t just browse products – they explore a virtual world.

Users can walk through a succession of rooms, watch artisans craft Harper Collective’s luggage, and dive into the brand’s commitment to sustainability art and craftsmanship.

Manes said, “We’re challenging the typical direct-to-consumer e-commerce model because it doesn’t let brands truly convey their values. For a brand to thrive, people need to experience it, not just shop from it, and the way e-commerce has been done so far just doesn’t allow for that.”

“We’ve created a digital space where customers experience what Harper Collective stands for: our process, our materials, and the creativity behind each piece” says Smith. This is more than just shopping – it’s a whole new way to connect with our story and feel part of the brand.”