HH Global announced the completion of the acquisition of Northell Partners Ltd, following the signing of an agreement on 16 July 2024.
HH Global identified Northell as a best-in-class marketing technology, AI solution provider which will enable HH Global to accelerate its ongoing adoption of AI and machine learning for its clients and across its own business. The increased efficiencies of Northell’s AI technology will provide advanced opportunities for new and existing clients to generate deeper insights, improve efficiencies in marketing activation and accelerate time to market across all categories and regions.
Kristian Elgey, Global CEO at HH Global, said, “Northell is a market-leading technologies and services provider, which is operating at the cutting-edge of the development and implementation of artificial intelligence. With our own drive to enhance operational efficiency, the acquisition of Northell demonstrates HH Global’s continuing investment in developing industry-leading marketing activation solutions and services for global brands. We are excited about this next step in our journey and we are looking forward to working with our new colleagues.”
Peter Verster, CEO at Northell, said, “We are delighted to be a part of HH Global, and with their focus on innovation, people and client delivery, we look forward to realising the full potential of our solutions, people and technology. This acquisition allows us to continue Northell’s focus on addressing real-world business opportunities and delivering tangible outcomes. We look forward to amplifying HH Global’s already unrivalled delivery and working directly with their clients, who are some of the most exciting and progressive global brands.”
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