The Made-to-Order omnichannel solution allows the chain’s customers to order and customise prepared foods online without any friction.
HAC, operator of 74 supermarkets in Oklahoma, USA, is deploying Local Express’ Made-to-Order omnichannel solution at its 36 Homeland and 11 United stores for its prepared foods, catering and food services operations.
Homeland shoppers can now place customisable orders for holiday family meals, party trays, vegetable and seafood trays, butcher bundles and more from their home or office. The Local Express system also enables the retailer to optimise inventory and labour resources.
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“Partnering with Local Express allows us to offer a user-friendly digital solution that enhances convenience for both our guests and store teams. Customers can easily schedule pickups, customise orders, and receive personalised recommendations. With ecommerce, curbside pickup, delivery, and made-to-order catering, we’re committed to providing unmatched ease and service in our market,” said Tom Dahlen, CEO at HAC.
“Homeland Stores is a great example of an innovative supermarket operator that sees the importance of foodservice as a critical point of competitive differentiation. Our Made-to-Order omnichannel solution allows the chain’s customers to order and customise prepared foods online without any friction. It also improves the speed and accuracy of order taking, enhances resource allocation and integrates with their existing PoS system for better business management,” said Bagrat Safarian, CEO at Local Express.
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