Hugo Boss goes live with AI powered product content across global ecommerce platforms.
Hugo Boss is enhancing its online customer experience by incorporating artificial intelligence technologies that streamline product discovery and interaction.
Launching globally, the brand hopes this new technology will encourage creativity and catalyse business growth. Notably, this development will also spotlight Hugo Boss’ existing Web3 & Immersive Experiences team, allowing them to experiment with AI tools for video and image creation.
“This isn’t just about leveraging cutting-edge technology, it’s about delivering meaningful innovation that drives tangible results for our customers and our business,” said Jan Philipp Wintjes, Executive Vice President of Global Omnichannel. “[…] This launch represents a future where technology seamlessly meets creativity and precision […].”
This innovative development aligns with recent trends in the retail space as brands focus on providing immersive experiences and streamlining tedious aspects of operations.
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