HyperFinity bags Finance Yorkshire investment as it helps retailers make most of data via analytics and AI.
HyperFinity, which specialises in data analytics and AI for the retail sector, has secured an undisclosed investment from Finance Yorkshire.
This will enable the Leeds-based company to build its sales and marketing function as well as support product development.
Co-investor River Capital has made an investment in HyperFinity from its fund:AI. Finance Yorkshire and River Capital join existing backer, Snowflake, a specialist in data and AI technology, completing a seven figure investment round.
HyperFinity was founded in 2019 by Pete Denby, Adam Barrowcliff, Damon Bryan and Tom Hill who have grown the business’s client base to include Asda, Costa Coffee, Card Factory and Toolstation.
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Denby said, “HyperFinity helps retailers make the most of their data using analytics and AI. We’re already helping some of the best known retailers make profitable loyalty and pricing decisions through a combination of powerful software and expert services. We’re delighted to be working with Finance Yorkshire and River Capital whose investments will enable us to accelerate our growth plans.”
Finance Yorkshire CEO Alex McWhirter said, “The team at HyperFinity has established the business as a recognised decision intelligence company for the retail sector. We are pleased to invest in HyperFinity and support its aspirations to be the go-to company that delivers transformational growth in retail using data and AI.”
River Capital Investment Director David Walters said, “We are delighted to support HyperFinity in building their product offering and sales and marketing team. We are excited to see how the business continues to grow over the next few years.”
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