By streamlining its network and making enhancements, Hyundai Motor UK will create a more profitable business proposition which delivers an enhanced retail experience.
Hyundai Motor UK is in the process of implementing a transformation across its retail network, focusing on capable, resilient, and profitable retailers ready to face the future.
Ashley Andrew, Hyundai Motor UK President, said, “Hyundai has transformed rapidly to a desirable electrified vehicle brand in a remarkably short space of time. Even in the past few years, the launch of the trailblazing IONIQ 5 and 6 – both triple World Car of the Year Awards winners – has positioned Hyundai at the cutting-edge of the electric vehicle market. With that pace of evolution, we must reassess our business at every level including every touchpoint our customers have with the brand. We know our products are fantastic, but our brand perception and the service we offer our customers must keep up with that pace. After a thorough review of our retail network – implemented with the alignment of our Retail Partners – we’re putting into action a long-term plan that will ensure the continued viability and growth of the Hyundai brand in the UK.”
By streamlining its network, working with fewer partners, and making enhancements to around a third of its current sites, Hyundai Motor UK can create a more profitable business proposition which delivers an enhanced retail experience.
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